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Des prises directes, en langage clair, sur les sites web, le SEO local et la visibilité IA.

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Your best blog topics are already in your phone calls

Keyword tools only show what people already search for. But about 15% of Google searches every day are brand-new questions, and AI engines like ChatGPT cite content that reads like a direct answer. Here's how to pick topics that actually get found.

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Local SEO for service businesses: the page structure that works

Multi-service supporting pages, location landing pages, and FAQ blog posts are what actually moves local rankings. Three popular agency shortcuts — DBA-for-city GBP names, keyword posts on Tumblr and Medium, and 'cloud link building' — are textbook Google policy violations. Here's how the real structure gets built.

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If you run Google Ads, the math inside AI Overviews just changed

Paid click rates inside Google's AI Overviews fell from 19.7% to 6.34% between June 2024 and September 2025. For service businesses spending on Google Ads, the same dollar bought a third of the clicks by the end of that span — here's what to do with the budget.

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Google says 4 months to a year — why does your agency promise results in 30 days?

Google's own SEO docs cite 4-12 months before changes show real benefit. Agencies promising page-1 rankings in 30 days are either ranking you for keywords nobody searches or running tactics that collapse at the next core update. Here's what to ask.

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Four SEO services that sound technical enough to believe — all four rejected by Google itself

Duplicate-content cleanup, E-E-A-T optimization, schema-for-ranking, multiple-H1 fixes. Four invoice line items agencies still sell in 2026, every one explicitly rejected by Google's own docs.

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Your website is losing clicks to AI — here's what actually helps

Google's AI Overviews are quietly eating the top of the search results page. If you run a local business, the fix isn't more blog posts — it's making your service pages answer questions.

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Google told us what doesn't matter in SEO — some agencies haven't caught up

Google's official SEO starter guide lists seven things that don't meaningfully affect your ranking. Half of them are still showing up on agency invoices.

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