Notes from the shop
Plain-language takes on websites, local search, and AI visibility — for local business owners who'd rather run their business than read agency blogs.
Your website is losing clicks to AI — here's what actually helps
Google's AI Overviews are quietly eating the top of the search results page. If you run a local business, the fix isn't more blog posts — it's making your service pages answer questions.
Read postGoogle told us what doesn't matter in SEO — some agencies haven't caught up
Google's official SEO starter guide lists seven things that don't meaningfully affect your ranking. Half of them are still showing up on agency invoices.
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